![slide3](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale003.jpg)
本演示文稿不構成出售或購買證券的要約或邀請,僅供參考。本演示文稿包含符合聯邦證券法的有關哥倫比亞運動服裝公司商機和預期經營結果的前瞻性陳述。前瞻性陳述一般與未來事件或我們未來的財務或經營業績有關。在某些情況下,您可以識別前瞻性陳述,因為它們包含“可能”、“可能”、“將”、“將”、“應該”、“預期”、“計劃”、“預期”、“可能”、“打算”、“目標”、“項目”、“考慮”、“相信”、“估計”、“預測”、“可能”“潛在的”或“繼續”或這些詞語的否定或其他與我們的期望、戰略、計劃或意圖有關的類似術語或表述。除非上下文另有説明,否則術語“我們”、“公司”和“哥倫比亞”是指哥倫比亞運動服裝公司及其全資擁有的子公司和實體,該公司在這些子公司和實體中擁有控股權。公司的預期、信念和預測是真誠表達的,並被認為具有合理的基礎。然而,每個前瞻性陳述都涉及一些風險和不確定因素,包括本文所述的風險和不確定因素、公司在10-K表年報和10-Q表季報中“風險因素”項下描述的風險和不確定性,以及公司提交的其他報告中已經或可能描述的風險和不確定因素。潛在的風險和不確定性包括與新冠肺炎疫情對我們業務的影響有關的風險和不確定因素;經濟狀況, 包括通脹壓力;供應鏈中斷、限制和費用;勞動力短缺;消費者行為和信心的變化;以及地緣政治緊張局勢。該公司告誡説,前瞻性陳述本質上不如歷史信息可靠。新的風險和不確定因素時有出現,公司不可能預測所有可能對本報告中的前瞻性陳述產生影響的風險和不確定因素。本演示文稿中的任何內容都不應被視為任何人表示本文所述的前瞻性陳述將會實現或此類前瞻性陳述的任何預期結果將會實現。你不應該過分依賴前瞻性陳述,因為這些陳述只反映了它們作出之日的情況。我們不承擔在本文件發佈之日之後更新任何前瞻性陳述的責任,以使前瞻性陳述與實際結果或我們預期的變化保持一致。前瞻性陳述
![slide4](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale004.jpg)
非GAAP財務信息參考DTC DTC.com DTC B&M y/y U.S.LAAP EMEA SG&A EPS Bps Direct-to-Consumer DTC電子商務DTC實體銷售美國拉丁美洲和亞太地區歐洲、中東和非洲銷售,一般及行政管理每股盈利基點“+”或“升”-“或跌”LSD%MSD%HSD%LDD%低-20%中-30%高-40%增加減少低-個位數百分比中-個位數百分比高-個位數百分比低-兩位數百分比低-二十多歲百分比-三十歲中百分比高-四十%“$#M”“$#B”C.C.併購外匯~上半年第一季度以百萬美元為單位以數十億美元為單位不變貨幣併購外匯大約上半年第一季度自由現金流是非公認會計準則財務指標。自由現金流量的計算方法是用資本支出減去經營活動提供的現金流量淨額。管理層認為,在進行了支持持續業務運營和長期價值創造所需的資本投資後,自由現金流為投資者提供了關於股東和收購可用現金的重要視角。自由現金流量不代表可用於可自由支配支出的剩餘現金流量,因為它不包括某些強制性支出。管理層使用自由現金流作為衡量企業業績和整體流動性的指標。非公認會計準則財務指標,包括自由現金流,應被視為補充,而不是取代或優於, 我們的財務指標是按照公認會計準則計算的。在本演示文稿後面的“自由現金流調整”幻燈片中,該公司提供了非GAAP衡量標準與根據GAAP計算的最直接可比財務衡量標準的對賬。所提供的非公認會計準則財務指標和不變貨幣信息可能無法與其他公司報告的類似名稱的指標相比較。
![slide5](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale005.jpg)
CSC視頻直播演示會的歷史很快就會恢復
![slide6](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale006.jpg)
C H A I R M A N,P R E S I D E N T&C H E F E X E C U T I V E O F I C E R R Tim Boyle
![slide9](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale009.jpg)
全球户外可定位市場400億美元户外來源:歐睿,NPD,上市公司申請,哥倫比亞運動服裝公司估計
![slide10](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale010.jpg)
全球可定位市場户外運動服400億美元運動服1600億美元來源:《財富》雜誌、MarketWatch、上市公司文件、哥倫比亞運動裝公司估計(不包括運動品牌)
![slide11](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale011.jpg)
全球可定位市場户外運動鞋400億美元服裝和鞋類總計1.5億美元服裝和鞋類總計160億
![slide18](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale018.jpg)
戰略優先事項加速盈利增長推動品牌接洽增強消費者體驗放大市場卓越賦能核心價值觀驅動的人才創造標誌性產品
![slide19](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale019.jpg)
差異化、功能性和創新性的創造標誌性產品增加了重點需求創造投資
![slide20](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale020.jpg)
推動品牌參與度提高,專注於需求創造創新差異化、功能性和創新性增強消費者體驗投資於取悦和留住消費者的能力
![slide21](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale021.jpg)
增強消費者體驗投資於取悦和留住消費者的能力基於專注的需求創造投資放大市場卓越
![slide22](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale022.jpg)
數字放大市場優勢LED、全渠道、全球增強消費者體驗投資取悦和留住消費者的能力賦權於我們核心價值觀驅動的人才
![slide23](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale023.jpg)
通過多元化和包容性的員工隊伍,增強由我們的核心價值觀驅動的人才,放大市場卓越
![slide24](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale024.jpg)
核心價值觀競相贏得誠實、尊重和信任的持續改進文化做正確的事情
![slide25](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale025.jpg)
做正確的事
![slide26](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale026.jpg)
9% 3 Y E A R C A G R 11%T O 2022 — 2025 NET SALES GROWTH
![slide28](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale028.jpg)
哥倫比亞品牌使命視頻播放現場活動演示將很快恢復
![slide29](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale029.jpg)
Joe·博伊爾
![slide32](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale032.jpg)
為每個人打開户外的鎖
![slide33](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale033.jpg)
成為世界第一户外品牌
![slide34](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale034.jpg)
哥倫比亞品牌累計淨銷售額增長7億美元2 0 2 3 T O 2 0 2 5>
![slide35](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale035.jpg)
標誌性產品
![slide43](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale043.jpg)
激勵下一代
![slide45](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale045.jpg)
打開未來的市場
![slide49](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale049.jpg)
“這太完美了。現在讓它變得更好。“
![slide51](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale051.jpg)
S V P,C H I E F M A R K E T I N G O F I C E R PRI Shumate
![slide56](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale056.jpg)
一切都很重要
![slide60](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale060.jpg)
品牌的未來校對
![slide61](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale061.jpg)
通過活動品牌體驗實現消費者連接GTM
![slide63](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale063.jpg)
深化聯繫
![slide64](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale064.jpg)
更年輕、更多樣化
![slide68](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale068.jpg)
慶祝產品
![slide73](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale073.jpg)
為人們慶祝
![slide75](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale075.jpg)
格特的形象--老闆,推動團隊
![slide77](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale077.jpg)
慶祝一些地方
![slide78](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale078.jpg)
產品人所在
![slide79](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale079.jpg)
按活動劃分的GTM
![slide82](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale082.jpg)
創新品牌故事講述強硬的母親户外指南
![slide83](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale083.jpg)
餘額
![slide84](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale084.jpg)
通過活動品牌體驗實現消費者連接GTM
![slide85](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale085.jpg)
品牌體驗
![slide88](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale088.jpg)
值得信賴的朋友
![slide89](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale089.jpg)
通過活動品牌體驗實現消費者連接GTM
![slide91](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale091.jpg)
中英文對照:[參考譯文]
![slide92](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale092.jpg)
解決問題
![slide93](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale093.jpg)
解決問題蒂姆·博伊爾
![slide94](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale094.jpg)
解決問題
![slide96](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale096.jpg)
遠足小徑、跑步、雪魚和狩獵活動區
![slide97](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale097.jpg)
徒步旅行
![slide98](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale098.jpg)
試跑
![slide99](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale099.jpg)
下雪
![slide100](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale100.jpg)
魚與獵
![slide101](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale101.jpg)
PFG釣魚產品和創新視頻在現場活動演示中播放將很快恢復
![slide102](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale102.jpg)
保暖、防燥、防涼
![slide103](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale103.jpg)
S E N I O R D I R E C T O R O F I N N O VA T I O N Haskell Beckham
![slide108](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale108.jpg)
創新是我們的核心
![slide109](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale109.jpg)
20212020201820182017 2021 2021 20222022202220212021 2022 2023 20132012201120102009 2015 2016 20072007200219971991 2009 2009
![slide110](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale110.jpg)
有形的創新
![slide111](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale111.jpg)
20212020201820182017 2021 2021 20222022202220212021 2022 2023 20132012201120102009 2015 2016 20072007200219971991 2009 2009 90+ INDUSTRY AWARDS
![slide112](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale112.jpg)
20212020201820182017 2021 2021 20222022202220212021 2022 2023 20132012201120102009 2015 2016 20072007200219971991 2009 2009 240 PATENT FAMILIES
![slide113](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale113.jpg)
哥倫比亞創新類別保護
![slide114](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale114.jpg)
保護可持續哥倫比亞創新類別
![slide115](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale115.jpg)
CSC價值和ESG努力在現場活動演示文稿上播放視頻將很快恢復
![slide116](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale116.jpg)
保護可持續哥倫比亞創新類別
![slide117](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale117.jpg)
温暖的
![slide118](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale118.jpg)
2010 2018 2020 2021 2022
![slide121](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale121.jpg)
乾的
![slide126](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale126.jpg)
涼爽的
![slide131](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale131.jpg)
受保護
![slide137](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale137.jpg)
20212020201820182017 2021 2021 20222022202220212021 2022 2023 20132012201120102009 2015 2016 20072007200219971991 2009 2009
![slide139](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale139.jpg)
船到酒吧
![slide140](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale140.jpg)
日常户外活動
![slide141](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale141.jpg)
徒步旅行小徑跑步雪魚和狩獵日常户外活動區
![slide143](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale143.jpg)
S V P,G L O B A L W H O L E S A L E TIM Sheerin
![slide144](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale144.jpg)
市場
![slide145](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale145.jpg)
未來的市場
![slide146](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale146.jpg)
謙遜平易近人的民主黨人
![slide148](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale148.jpg)
以Columbia.com為先導提升哥倫比亞購物體驗發展未來合作伙伴關係
![slide149](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale149.jpg)
哥倫比亞網站領跑
![slide152](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale152.jpg)
發展未來的合作伙伴關係
![slide155](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale155.jpg)
提升購物體驗
![slide159](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale159.jpg)
以Columbia.com為先導提升哥倫比亞購物體驗發展未來合作伙伴關係
![slide160](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale160.jpg)
28,000個分發點
![slide161](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale161.jpg)
加拿大
![slide162](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale162.jpg)
歐洲
![slide163](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale163.jpg)
亞洲
![slide164](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale164.jpg)
中國
![slide166](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale166.jpg)
國際分銷商地區MEXICOBRAZIL厄瓜多爾TURKEYMONGOLIA香港印度迪拜
![slide167](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale167.jpg)
美國
![slide168](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale168.jpg)
餘額
![slide169](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale169.jpg)
機遇
![slide170](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale170.jpg)
機遇
![slide171](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale171.jpg)
機遇
![slide172](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale172.jpg)
機遇
![slide173](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale173.jpg)
未來的市場
![slide174](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale174.jpg)
Joe·博伊爾
![slide175](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale175.jpg)
激發下一代創造標誌性產品解鎖未來哥倫比亞品牌戰略市場
![slide176](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale176.jpg)
7%3Y E A R C A G R 9%T O 2022-2025哥倫比亞品牌增長
![slide177](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale177.jpg)
哥倫比亞品牌累計淨銷售額增長7億美元2 0 2 3 T O 2 0 2 5>
![slide178](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale178.jpg)
哥倫比亞品牌按細分市場劃分的增長2022E 2025E鞋類+LDD%服裝+HSD%>7億美元產品增長率反映了3年的複合年增長率
![slide179](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale179.jpg)
按細分市場劃分的哥倫比亞品牌增長2022E 2025E DTC.COM+LDD%DTC B&M+HSD%批發+HSD%>7億美元渠道增長率反映3年複合年增長率
![slide180](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale180.jpg)
按細分市場劃分的哥倫比亞品牌增長2022E加拿大+LDD%2025E EMEA+LDD%LAAP+LDD%美國+HSD%>7億美元地區增長率反映了3年複合年增長率
![slide181](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale181.jpg)
鞋類專欄網國際業務加速增長
![slide182](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale182.jpg)
哥倫比亞品牌產品和營銷視頻在現場活動演示中播放將很快恢復
![slide184](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale184.jpg)
Prana品牌產品和營銷視頻在現場活動演示中播放將很快恢復
![slide185](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale185.jpg)
P R E S I D E N T,P R A n a Monica Mirro
![slide186](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale186.jpg)
新興品牌
![slide188](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale188.jpg)
Prana__活躍的健康品牌
![slide189](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale189.jpg)
我們的使命/我們激勵您追求健康,創造一個更健康的身體、精神和星球。
![slide190](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale190.jpg)
我們為誰服務/年輕的冒險家通過他們熱愛的活動尋求振興。
![slide191](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale191.jpg)
Prana_Active Wellness品牌我們的獨特地位活躍產業户外產業
![slide192](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale192.jpg)
打造精品030201打造品牌發展均衡全渠道分銷核心增長戰略
![slide193](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale193.jpg)
打造偉大的產品
![slide194](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale194.jpg)
Prana__a產品公司Becksa CollectionStretch Sion Collection
![slide195](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale195.jpg)
195瑜伽攀登
![slide196](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale196.jpg)
打造品牌
![slide197](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale197.jpg)
發展均衡的全渠道分銷
![slide198](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale198.jpg)
為
普拉納做好了準備。科羅拉多州博爾德Prana商店
![slide200](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale200.jpg)
可持續性玻璃BagRaffia領帶
![slide201](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale201.jpg)
積極健康
![slide202](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale202.jpg)
品牌宣言P R E S I D E N T,M O U N T A I N H A R D W E A R特洛伊·西科特
![slide208](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale208.jpg)
祕製醬料?
![slide209](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale209.jpg)
9% – 11% 2 0 2 2 – 2 0 2 5 N E T SA L E S G R OW T H 3 Y E A R CAG R
![slide210](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale210.jpg)
我們的焦點_01
![slide211](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale211.jpg)
M O U N TA I N E E R I N G
![slide212](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale212.jpg)
C L I M B I N G
![slide213](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale213.jpg)
S K I&S N OW B OA研發
![slide214](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale214.jpg)
T R A I L
![slide215](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale215.jpg)
CA M P
![slide217](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale217.jpg)
我們的文化_02
![slide220](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale220.jpg)
#HumansOfHardears
![slide227](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale227.jpg)
可持續性
![slide228](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale228.jpg)
保修團隊
![slide229](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale229.jpg)
我們的粉絲_03
![slide235](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale235.jpg)
我們的產品
![slide236](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale236.jpg)
幽靈語者
![slide237](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale237.jpg)
探險帳篷
![slide238](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale238.jpg)
Polartec High Loft夾克
![slide239](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale239.jpg)
動力臀部
![slide240](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale240.jpg)
火山口湖UPF TOPS
![slide241](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale241.jpg)
Stretchdown
![slide242](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale242.jpg)
營地
![slide243](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale243.jpg)
露營揹包@回家的公路旅行到達@露營拆包和準備活動打包和負責人HOMECHILLSLEEP/舒適的準備廚師/夏令營雜務醒來
![slide245](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale245.jpg)
展望未來
![slide246](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale246.jpg)
創新_01
![slide247](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale247.jpg)
覺醒_02
![slide248](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale248.jpg)
覺醒_02
![slide249](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale249.jpg)
意識_02 M O U N TA I N E E R I N G C L I M B S K I&S N OW B OA R D T R A I L CA M P
![slide250](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale250.jpg)
Access_03
![slide251](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale251.jpg)
Access_03
![slide252](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale252.jpg)
Access_03
![slide253](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale253.jpg)
Access_03
![slide254](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale254.jpg)
品牌宣言
![slide255](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale255.jpg)
Mountain Hardears品牌產品和營銷視頻在現場活動演示中播放將很快恢復
![slide256](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale256.jpg)
P R E S I D E N T,S O R E L Mark Nenow
![slide261](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale261.jpg)
下一支全球鞋業力量
![slide262](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale262.jpg)
旅程
![slide263](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale263.jpg)
品牌
![slide264](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale264.jpg)
產品創作
![slide265](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale265.jpg)
焦點
![slide266](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale266.jpg)
旋轉
![slide267](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale267.jpg)
陽光涼爽強度
![slide268](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale268.jpg)
有目的的、大膽的、堅持不懈的創造力
![slide269](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale269.jpg)
強大不可阻擋強大不可阻擋強大不可阻擋
![slide272](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale272.jpg)
勢不可擋
![slide273](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale273.jpg)
獨立的
![slide274](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale274.jpg)
獨立的
![slide279](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale279.jpg)
功能至上
![slide280](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale280.jpg)
讓競爭對手脱穎而出成為類別領先者
![slide282](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale282.jpg)
LivelyFoam™Under The Foot™EvertRead™
![slide283](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale283.jpg)
腳下防水防寒保護不動不透氣不含™
![slide286](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale286.jpg)
下一支全球鞋業力量
![slide287](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale287.jpg)
Sorel品牌產品和營銷視頻在現場活動演示中播放將很快恢復
![slide288](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale288.jpg)
吉姆·斯旺森
![slide289](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale289.jpg)
戰略優先事項加速盈利增長推動品牌接洽增強消費者體驗放大市場卓越賦能核心價值觀驅動的人才創造標誌性產品
![slide290](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale290.jpg)
加速盈利增長
![slide291](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale291.jpg)
市場順風一個更廣泛的休閒化趨勢是刺激生活方式服裝的增長户外活動的流行健康和健康和運動的重要性正在人們的生活中發揮更大的作用
![slide292](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale292.jpg)
加速盈利增長堡壘資產負債表和有紀律的資本配置方法。經過驗證的財務業績記錄,能夠產生有意義的股東價值。
![slide293](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale293.jpg)
DELIVERING SHAREHOLDER VALUE + % N E T S A L E S C A G R 9 D I L U T E D E P S C A G R 11+ % A N N U A L I Z E D T O T A L S H A R E H O L D E R R E T U R N 13+ % 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 $3.1B $427M NET SALES
![slide294](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale294.jpg)
1998-2021年年度股東回報13+%C O L U M B I A S P O R T S W E A R C O M PA N Y 10+%S&P 5 0 C O N S U M E R D I S C R E T I O N A R Y I N D E X 8+%S&P 5 0 0 I N D E X
![slide295](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale295.jpg)
9%3Y E A R C A G R 11%T O 2022-2025年淨銷售額增長營業利潤率擴大
![slide296](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale296.jpg)
B Y 2 0 2 5營業利潤率增長14%~2022-2025淨銷售額增長2022-2025稀釋每股收益增長
![slide297](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale297.jpg)
3 Y E A R C A G R 12%15%T O 2022-2025稀釋每股收益增長利潤率擴大
![slide298](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale298.jpg)
市場逆風供應鏈中斷廣泛通脹壓力持續新冠肺炎影響地緣政治環境收緊美聯儲政策
![slide299](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale299.jpg)
2023年春季訂單支撐上半年批發淨銷售額同比小幅增長
![slide300](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale300.jpg)
1.鞋類
![slide301](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale301.jpg)
1.鞋類
![slide302](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale302.jpg)
2.國際擴張加拿大歐洲中國
![slide303](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale303.jpg)
3.數字商務
![slide304](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale304.jpg)
2022年至2025年哥倫比亞品牌增長7%3Y E A R C A G R 9%T O 20
![slide305](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale305.jpg)
20%3 Y E A R C A G R 22%T O 2022-2025 Sorel GROWTH2022-2025哥倫比亞品牌增長2022-2025山地硬質合金增長
![slide306](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale306.jpg)
3 Y E A R C A G R 2022-2025山地硬質合金增長9%11%T O%2022-2025索雷爾增長2022-2025普拉納增長
![slide307](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale307.jpg)
5%3Y E A R C A G R 7%T O 2022-2025 Prana Growth 2022-2025山地硬質合金增長
![slide308](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale308.jpg)
2022 — 2025 GROWTH BY BRAND C O L U M B I A S O R E L2022E82% 11% 3% 4% M O U N T A I N H A R D W E A R p r A n a 2025E79% 14% 3% 4%
![slide309](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale309.jpg)
3 Y E A R C A G R 2022-2025按類別增長7%A P P A R E L,A C C E S O R I E S&E Q U I P M E N T T O 9%F O T W E E A R哥倫比亞鞋類增長10%至12%SOREL增長20%至22%T O17%
![slide310](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale310.jpg)
2022 — 2025 GROWTH BY CATEGORY A P PA R E L A C C E S S O R I E S E Q U I P M E N T F O O T W E A R 2022E 2025E76% 24% 71% 29%
![slide311](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale311.jpg)
3Y E A R C A G R 2022-2025按地理位置劃分的增長中國十幾歲以上%歐洲青少年直接上升%U N I T E D S T A T S A P E E A C A N A D A 8+%至10%+9+%至11%+11+%至13%+12+%至14%+
![slide312](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale312.jpg)
2022 — 2025 GROWTH BY GEOGRAPHY U N I T E D S T A T E S L A A P 2022E67% 13% 12% 8% E M E A C A N A D A 2025E65% 14% 13% 8%
![slide313](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale313.jpg)
2022 — 2025 GROWTH BY CHANNEL 13% T O15% D T C E - C O M M E R C E 6% T O8% D T C B R I C K & M O R T A R 3 Y E A R C A G R T O11%9% W H O L E S A L E
![slide314](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale314.jpg)
2022 — 2025 GROWTH BY CHANNEL W h o l e s a l e D T C B & M 2022E55% 27% 18% D T C . c o m 2025E55% 25% 20%
![slide315](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale315.jpg)
營業利潤率增長B Y 2 0 2 5 14%~
![slide316](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale316.jpg)
毛利率驅動因素逆風經濟不確定性-通脹壓力外幣疲軟庫存和市場促銷水平順風品牌定價權有紀律的執行力
![slide317](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale317.jpg)
SG&A驅動因素逆風/投資通脹壓力戰略投資,包括需求創造順風營收動能、燃料固定SG&A費用利用運營效率費用紀律
![slide318](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale318.jpg)
戰略投資需求創造數字化供應鏈其他
![slide319](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale319.jpg)
戰略投資需求創造消費率提高到>6.0%的銷售額強調增長加速器充分利用漏斗-數字優先的思維方式與消費者建立更深層次的聯繫
![slide320](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale320.jpg)
戰略投資數字化增強在線消費者體驗利用數據和分析產生消費者洞察力放大忠誠度/會員讓消費者參與數字營銷
![slide321](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale321.jpg)
戰略投資供應鏈通過服務和速度提升消費者體驗使我們的供應鏈適應不斷髮展的業務模式,服務於全渠道業務提高庫存效率激活產能增長
![slide322](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale322.jpg)
戰略投資其他投資新的增長機會DTC門店擴張通過工具和技術增強我們的人才
![slide323](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale323.jpg)
資本配置優先事項將至少40%的自由現金流返還給股東投資於有機增長機會機會主義併購通過派息和股票回購推動長期盈利增長
![slide324](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale324.jpg)
資本分配優先順序C U M U L A T I V E F R E C A S H F L O W 2 0 2 3-2 0 2 5>C U M U L A T I V F R E E C A S H F L O W T O S H A R E H O L D E R S 2 017-2 0 21自由現金流$12.41億股票回購$2.65億美元股息$6.57億美元1BNET運營現金流$15.47億美元有關詳細信息,請參閲自由現金流調節幻燈片
![slide325](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale325.jpg)
年度股東總回報目標3 Y E A R C A G R淨銷售額增長營業利潤率擴大股息/回購有機TSR總股東回報潛在估值倍數擴張+9%至11%+3%至4%+1%至2%+13%至17%+13%至17%
![slide326](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale326.jpg)
2025收益增長算法$4.5億T O%N E T S A L E S O P E R A T I N G M A R G I N D I L U T E D E P S$4.7 B~14$7.35 T O$7.95+=
![slide329](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale329.jpg)
如果沒有不合理的努力,自由現金流量調節GAAP前瞻性期間的財務措施是不可用的。