![slide3](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale003.jpg)
本演示文稿不构成出售或购买证券的要约或邀请,仅供参考。本演示文稿包含符合联邦证券法的有关哥伦比亚运动服装公司商机和预期经营结果的前瞻性陈述。前瞻性陈述一般与未来事件或我们未来的财务或经营业绩有关。在某些情况下,您可以识别前瞻性陈述,因为它们包含“可能”、“可能”、“将”、“将”、“应该”、“预期”、“计划”、“预期”、“可能”、“打算”、“目标”、“项目”、“考虑”、“相信”、“估计”、“预测”、“可能”“潜在的”或“继续”或这些词语的否定或其他与我们的期望、战略、计划或意图有关的类似术语或表述。除非上下文另有说明,否则术语“我们”、“公司”和“哥伦比亚”是指哥伦比亚运动服装公司及其全资拥有的子公司和实体,该公司在这些子公司和实体中拥有控股权。公司的预期、信念和预测是真诚表达的,并被认为具有合理的基础。然而,每个前瞻性陈述都涉及一些风险和不确定因素,包括本文所述的风险和不确定因素、公司在10-K表年报和10-Q表季报中“风险因素”项下描述的风险和不确定性,以及公司提交的其他报告中已经或可能描述的风险和不确定因素。潜在的风险和不确定性包括与新冠肺炎疫情对我们业务的影响有关的风险和不确定因素;经济状况, 包括通胀压力;供应链中断、限制和费用;劳动力短缺;消费者行为和信心的变化;以及地缘政治紧张局势。该公司告诫说,前瞻性陈述本质上不如历史信息可靠。新的风险和不确定因素时有出现,公司不可能预测所有可能对本报告中的前瞻性陈述产生影响的风险和不确定因素。本演示文稿中的任何内容都不应被视为任何人表示本文所述的前瞻性陈述将会实现或此类前瞻性陈述的任何预期结果将会实现。你不应该过分依赖前瞻性陈述,因为这些陈述只反映了它们作出之日的情况。我们不承担在本文件发布之日之后更新任何前瞻性陈述的责任,以使前瞻性陈述与实际结果或我们预期的变化保持一致。前瞻性陈述
![slide4](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale004.jpg)
非GAAP财务信息参考DTC DTC.com DTC B&M y/y U.S.LAAP EMEA SG&A EPS Bps Direct-to-Consumer DTC电子商务DTC实体销售美国拉丁美洲和亚太地区欧洲、中东和非洲销售,一般及行政管理每股盈利基点“+”或“升”-“或跌”LSD%MSD%HSD%LDD%低-20%中-30%高-40%增加减少低-个位数百分比中-个位数百分比高-个位数百分比低-两位数百分比低-二十多岁百分比-三十岁中百分比高-四十%“$#M”“$#B”C.C.并购外汇~上半年第一季度以百万美元为单位以数十亿美元为单位不变货币并购外汇大约上半年第一季度自由现金流是非公认会计准则财务指标。自由现金流量的计算方法是用资本支出减去经营活动提供的现金流量净额。管理层认为,在进行了支持持续业务运营和长期价值创造所需的资本投资后,自由现金流为投资者提供了关于股东和收购可用现金的重要视角。自由现金流量不代表可用于可自由支配支出的剩余现金流量,因为它不包括某些强制性支出。管理层使用自由现金流作为衡量企业业绩和整体流动性的指标。非公认会计准则财务指标,包括自由现金流,应被视为补充,而不是取代或优于, 我们的财务指标是按照公认会计准则计算的。在本演示文稿后面的“自由现金流调整”幻灯片中,该公司提供了非GAAP衡量标准与根据GAAP计算的最直接可比财务衡量标准的对账。所提供的非公认会计准则财务指标和不变货币信息可能无法与其他公司报告的类似名称的指标相比较。
![slide5](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale005.jpg)
CSC视频直播演示会的历史很快就会恢复
![slide6](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale006.jpg)
C H A I R M A N,P R E S I D E N T&C H E F E X E C U T I V E O F I C E R R Tim Boyle
![slide9](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale009.jpg)
全球户外可定位市场400亿美元户外来源:欧睿,NPD,上市公司申请,哥伦比亚运动服装公司估计
![slide10](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale010.jpg)
全球可定位市场户外运动服400亿美元运动服1600亿美元来源:《财富》杂志、MarketWatch、上市公司文件、哥伦比亚运动装公司估计(不包括运动品牌)
![slide11](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale011.jpg)
全球可定位市场户外运动鞋400亿美元服装和鞋类总计1.5亿美元服装和鞋类总计160亿
![slide18](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale018.jpg)
战略优先事项加速盈利增长推动品牌接洽增强消费者体验放大市场卓越赋能核心价值观驱动的人才创造标志性产品
![slide19](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale019.jpg)
差异化、功能性和创新性的创造标志性产品增加了重点需求创造投资
![slide20](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale020.jpg)
推动品牌参与度提高,专注于需求创造创新差异化、功能性和创新性增强消费者体验投资于取悦和留住消费者的能力
![slide21](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale021.jpg)
增强消费者体验投资于取悦和留住消费者的能力基于专注的需求创造投资放大市场卓越
![slide22](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale022.jpg)
数字放大市场优势LED、全渠道、全球增强消费者体验投资取悦和留住消费者的能力赋权于我们核心价值观驱动的人才
![slide23](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale023.jpg)
通过多元化和包容性的员工队伍,增强由我们的核心价值观驱动的人才,放大市场卓越
![slide24](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale024.jpg)
核心价值观竞相赢得诚实、尊重和信任的持续改进文化做正确的事情
![slide25](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale025.jpg)
做正确的事
![slide26](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale026.jpg)
9% 3 Y E A R C A G R 11%T O 2022 — 2025 NET SALES GROWTH
![slide28](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale028.jpg)
哥伦比亚品牌使命视频播放现场活动演示将很快恢复
![slide29](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale029.jpg)
Joe·博伊尔
![slide32](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale032.jpg)
为每个人打开户外的锁
![slide33](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale033.jpg)
成为世界第一户外品牌
![slide34](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale034.jpg)
哥伦比亚品牌累计净销售额增长7亿美元2 0 2 3 T O 2 0 2 5>
![slide35](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale035.jpg)
标志性产品
![slide43](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale043.jpg)
激励下一代
![slide45](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale045.jpg)
打开未来的市场
![slide49](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale049.jpg)
“这太完美了。现在让它变得更好。“
![slide51](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale051.jpg)
S V P,C H I E F M A R K E T I N G O F I C E R PRI Shumate
![slide56](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale056.jpg)
一切都很重要
![slide60](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale060.jpg)
品牌的未来校对
![slide61](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale061.jpg)
通过活动品牌体验实现消费者连接GTM
![slide63](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale063.jpg)
深化联系
![slide64](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale064.jpg)
更年轻、更多样化
![slide68](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale068.jpg)
庆祝产品
![slide73](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale073.jpg)
为人们庆祝
![slide75](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale075.jpg)
格特的形象--老板,推动团队
![slide77](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale077.jpg)
庆祝一些地方
![slide78](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale078.jpg)
产品人所在
![slide79](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale079.jpg)
按活动划分的GTM
![slide82](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale082.jpg)
创新品牌故事讲述强硬的母亲户外指南
![slide83](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale083.jpg)
余额
![slide84](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale084.jpg)
通过活动品牌体验实现消费者连接GTM
![slide85](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale085.jpg)
品牌体验
![slide88](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale088.jpg)
值得信赖的朋友
![slide89](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale089.jpg)
通过活动品牌体验实现消费者连接GTM
![slide91](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale091.jpg)
中英文对照:[参考译文]
![slide92](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale092.jpg)
解决问题
![slide93](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale093.jpg)
解决问题蒂姆·博伊尔
![slide94](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale094.jpg)
解决问题
![slide96](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale096.jpg)
远足小径、跑步、雪鱼和狩猎活动区
![slide97](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale097.jpg)
徒步旅行
![slide98](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale098.jpg)
试跑
![slide99](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale099.jpg)
下雪
![slide100](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale100.jpg)
鱼与猎
![slide101](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale101.jpg)
PFG钓鱼产品和创新视频在现场活动演示中播放将很快恢复
![slide102](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale102.jpg)
保暖、防燥、防凉
![slide103](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale103.jpg)
S E N I O R D I R E C T O R O F I N N O VA T I O N Haskell Beckham
![slide108](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale108.jpg)
创新是我们的核心
![slide109](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale109.jpg)
20212020201820182017 2021 2021 20222022202220212021 2022 2023 20132012201120102009 2015 2016 20072007200219971991 2009 2009
![slide110](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale110.jpg)
有形的创新
![slide111](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale111.jpg)
20212020201820182017 2021 2021 20222022202220212021 2022 2023 20132012201120102009 2015 2016 20072007200219971991 2009 2009 90+ INDUSTRY AWARDS
![slide112](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale112.jpg)
20212020201820182017 2021 2021 20222022202220212021 2022 2023 20132012201120102009 2015 2016 20072007200219971991 2009 2009 240 PATENT FAMILIES
![slide113](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale113.jpg)
哥伦比亚创新类别保护
![slide114](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale114.jpg)
保护可持续哥伦比亚创新类别
![slide115](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale115.jpg)
CSC价值和ESG努力在现场活动演示文稿上播放视频将很快恢复
![slide116](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale116.jpg)
保护可持续哥伦比亚创新类别
![slide117](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale117.jpg)
温暖的
![slide118](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale118.jpg)
2010 2018 2020 2021 2022
![slide121](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale121.jpg)
干的
![slide126](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale126.jpg)
凉爽的
![slide131](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale131.jpg)
受保护
![slide137](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale137.jpg)
20212020201820182017 2021 2021 20222022202220212021 2022 2023 20132012201120102009 2015 2016 20072007200219971991 2009 2009
![slide139](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale139.jpg)
船到酒吧
![slide140](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale140.jpg)
日常户外活动
![slide141](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale141.jpg)
徒步旅行小径跑步雪鱼和狩猎日常户外活动区
![slide143](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale143.jpg)
S V P,G L O B A L W H O L E S A L E TIM Sheerin
![slide144](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale144.jpg)
市场
![slide145](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale145.jpg)
未来的市场
![slide146](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale146.jpg)
谦逊平易近人的民主党人
![slide148](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale148.jpg)
以Columbia.com为先导提升哥伦比亚购物体验发展未来合作伙伴关系
![slide149](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale149.jpg)
哥伦比亚网站领跑
![slide152](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale152.jpg)
发展未来的合作伙伴关系
![slide155](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale155.jpg)
提升购物体验
![slide159](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale159.jpg)
以Columbia.com为先导提升哥伦比亚购物体验发展未来合作伙伴关系
![slide160](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale160.jpg)
28,000个分发点
![slide161](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale161.jpg)
加拿大
![slide162](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale162.jpg)
欧洲
![slide163](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale163.jpg)
亚洲
![slide164](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale164.jpg)
中国
![slide166](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale166.jpg)
国际分销商地区MEXICOBRAZIL厄瓜多尔TURKEYMONGOLIA香港印度迪拜
![slide167](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale167.jpg)
美国
![slide168](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale168.jpg)
余额
![slide169](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale169.jpg)
机遇
![slide170](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale170.jpg)
机遇
![slide171](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale171.jpg)
机遇
![slide172](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale172.jpg)
机遇
![slide173](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale173.jpg)
未来的市场
![slide174](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale174.jpg)
Joe·博伊尔
![slide175](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale175.jpg)
激发下一代创造标志性产品解锁未来哥伦比亚品牌战略市场
![slide176](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale176.jpg)
7%3Y E A R C A G R 9%T O 2022-2025哥伦比亚品牌增长
![slide177](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale177.jpg)
哥伦比亚品牌累计净销售额增长7亿美元2 0 2 3 T O 2 0 2 5>
![slide178](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale178.jpg)
哥伦比亚品牌按细分市场划分的增长2022E 2025E鞋类+LDD%服装+HSD%>7亿美元产品增长率反映了3年的复合年增长率
![slide179](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale179.jpg)
按细分市场划分的哥伦比亚品牌增长2022E 2025E DTC.COM+LDD%DTC B&M+HSD%批发+HSD%>7亿美元渠道增长率反映3年复合年增长率
![slide180](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale180.jpg)
按细分市场划分的哥伦比亚品牌增长2022E加拿大+LDD%2025E EMEA+LDD%LAAP+LDD%美国+HSD%>7亿美元地区增长率反映了3年复合年增长率
![slide181](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale181.jpg)
鞋类专栏网国际业务加速增长
![slide182](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale182.jpg)
哥伦比亚品牌产品和营销视频在现场活动演示中播放将很快恢复
![slide184](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale184.jpg)
Prana品牌产品和营销视频在现场活动演示中播放将很快恢复
![slide185](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale185.jpg)
P R E S I D E N T,P R A n a Monica Mirro
![slide186](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale186.jpg)
新兴品牌
![slide188](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale188.jpg)
Prana__活跃的健康品牌
![slide189](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale189.jpg)
我们的使命/我们激励您追求健康,创造一个更健康的身体、精神和星球。
![slide190](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale190.jpg)
我们为谁服务/年轻的冒险家通过他们热爱的活动寻求振兴。
![slide191](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale191.jpg)
Prana_Active Wellness品牌我们的独特地位活跃产业户外产业
![slide192](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale192.jpg)
打造精品030201打造品牌发展均衡全渠道分销核心增长战略
![slide193](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale193.jpg)
打造伟大的产品
![slide194](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale194.jpg)
Prana__a产品公司Becksa CollectionStretch Sion Collection
![slide195](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale195.jpg)
195瑜伽攀登
![slide196](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale196.jpg)
打造品牌
![slide197](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale197.jpg)
发展均衡的全渠道分销
![slide198](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale198.jpg)
为
普拉纳做好了准备。科罗拉多州博尔德Prana商店
![slide200](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale200.jpg)
可持续性玻璃BagRaffia领带
![slide201](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale201.jpg)
积极健康
![slide202](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale202.jpg)
品牌宣言P R E S I D E N T,M O U N T A I N H A R D W E A R特洛伊·西科特
![slide208](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale208.jpg)
秘制酱料?
![slide209](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale209.jpg)
9% – 11% 2 0 2 2 – 2 0 2 5 N E T SA L E S G R OW T H 3 Y E A R CAG R
![slide210](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale210.jpg)
我们的焦点_01
![slide211](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale211.jpg)
M O U N TA I N E E R I N G
![slide212](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale212.jpg)
C L I M B I N G
![slide213](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale213.jpg)
S K I&S N OW B OA研发
![slide214](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale214.jpg)
T R A I L
![slide215](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale215.jpg)
CA M P
![slide217](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale217.jpg)
我们的文化_02
![slide220](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale220.jpg)
#HumansOfHardears
![slide227](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale227.jpg)
可持续性
![slide228](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale228.jpg)
保修团队
![slide229](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale229.jpg)
我们的粉丝_03
![slide235](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale235.jpg)
我们的产品
![slide236](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale236.jpg)
幽灵语者
![slide237](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale237.jpg)
探险帐篷
![slide238](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale238.jpg)
Polartec High Loft夹克
![slide239](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale239.jpg)
动力臀部
![slide240](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale240.jpg)
火山口湖UPF TOPS
![slide241](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale241.jpg)
Stretchdown
![slide242](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale242.jpg)
营地
![slide243](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale243.jpg)
露营背包@回家的公路旅行到达@露营拆包和准备活动打包和负责人HOMECHILLSLEEP/舒适的准备厨师/夏令营杂务醒来
![slide245](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale245.jpg)
展望未来
![slide246](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale246.jpg)
创新_01
![slide247](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale247.jpg)
觉醒_02
![slide248](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale248.jpg)
觉醒_02
![slide249](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale249.jpg)
意识_02 M O U N TA I N E E R I N G C L I M B S K I&S N OW B OA R D T R A I L CA M P
![slide250](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale250.jpg)
Access_03
![slide251](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale251.jpg)
Access_03
![slide252](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale252.jpg)
Access_03
![slide253](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale253.jpg)
Access_03
![slide254](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale254.jpg)
品牌宣言
![slide255](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale255.jpg)
Mountain Hardears品牌产品和营销视频在现场活动演示中播放将很快恢复
![slide256](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale256.jpg)
P R E S I D E N T,S O R E L Mark Nenow
![slide261](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale261.jpg)
下一支全球鞋业力量
![slide262](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale262.jpg)
旅程
![slide263](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale263.jpg)
品牌
![slide264](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale264.jpg)
产品创作
![slide265](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale265.jpg)
焦点
![slide266](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale266.jpg)
旋转
![slide267](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale267.jpg)
阳光凉爽强度
![slide268](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale268.jpg)
有目的的、大胆的、坚持不懈的创造力
![slide269](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale269.jpg)
强大不可阻挡强大不可阻挡强大不可阻挡
![slide272](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale272.jpg)
势不可挡
![slide273](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale273.jpg)
独立的
![slide274](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale274.jpg)
独立的
![slide279](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale279.jpg)
功能至上
![slide280](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale280.jpg)
让竞争对手脱颖而出成为类别领先者
![slide282](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale282.jpg)
LivelyFoam™Under The Foot™EvertRead™
![slide283](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale283.jpg)
脚下防水防寒保护不动不透气不含™
![slide286](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale286.jpg)
下一支全球鞋业力量
![slide287](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale287.jpg)
Sorel品牌产品和营销视频在现场活动演示中播放将很快恢复
![slide288](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale288.jpg)
吉姆·斯旺森
![slide289](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale289.jpg)
战略优先事项加速盈利增长推动品牌接洽增强消费者体验放大市场卓越赋能核心价值观驱动的人才创造标志性产品
![slide290](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale290.jpg)
加速盈利增长
![slide291](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale291.jpg)
市场顺风一个更广泛的休闲化趋势是刺激生活方式服装的增长户外活动的流行健康和健康和运动的重要性正在人们的生活中发挥更大的作用
![slide292](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale292.jpg)
加速盈利增长堡垒资产负债表和有纪律的资本配置方法。经过验证的财务业绩记录,能够产生有意义的股东价值。
![slide293](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale293.jpg)
DELIVERING SHAREHOLDER VALUE + % N E T S A L E S C A G R 9 D I L U T E D E P S C A G R 11+ % A N N U A L I Z E D T O T A L S H A R E H O L D E R R E T U R N 13+ % 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 $3.1B $427M NET SALES
![slide294](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale294.jpg)
1998-2021年年度股东回报13+%C O L U M B I A S P O R T S W E A R C O M PA N Y 10+%S&P 5 0 C O N S U M E R D I S C R E T I O N A R Y I N D E X 8+%S&P 5 0 0 I N D E X
![slide295](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale295.jpg)
9%3Y E A R C A G R 11%T O 2022-2025年净销售额增长营业利润率扩大
![slide296](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale296.jpg)
B Y 2 0 2 5营业利润率增长14%~2022-2025净销售额增长2022-2025稀释每股收益增长
![slide297](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale297.jpg)
3 Y E A R C A G R 12%15%T O 2022-2025稀释每股收益增长利润率扩大
![slide298](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale298.jpg)
市场逆风供应链中断广泛通胀压力持续新冠肺炎影响地缘政治环境收紧美联储政策
![slide299](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale299.jpg)
2023年春季订单支撑上半年批发净销售额同比小幅增长
![slide300](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale300.jpg)
1.鞋类
![slide301](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale301.jpg)
1.鞋类
![slide302](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale302.jpg)
2.国际扩张加拿大欧洲中国
![slide303](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale303.jpg)
3.数字商务
![slide304](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale304.jpg)
2022年至2025年哥伦比亚品牌增长7%3Y E A R C A G R 9%T O 20
![slide305](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale305.jpg)
20%3 Y E A R C A G R 22%T O 2022-2025 Sorel GROWTH2022-2025哥伦比亚品牌增长2022-2025山地硬质合金增长
![slide306](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale306.jpg)
3 Y E A R C A G R 2022-2025山地硬质合金增长9%11%T O%2022-2025索雷尔增长2022-2025普拉纳增长
![slide307](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale307.jpg)
5%3Y E A R C A G R 7%T O 2022-2025 Prana Growth 2022-2025山地硬质合金增长
![slide308](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale308.jpg)
2022 — 2025 GROWTH BY BRAND C O L U M B I A S O R E L2022E82% 11% 3% 4% M O U N T A I N H A R D W E A R p r A n a 2025E79% 14% 3% 4%
![slide309](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale309.jpg)
3 Y E A R C A G R 2022-2025按类别增长7%A P P A R E L,A C C E S O R I E S&E Q U I P M E N T T O 9%F O T W E E A R哥伦比亚鞋类增长10%至12%SOREL增长20%至22%T O17%
![slide310](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale310.jpg)
2022 — 2025 GROWTH BY CATEGORY A P PA R E L A C C E S S O R I E S E Q U I P M E N T F O O T W E A R 2022E 2025E76% 24% 71% 29%
![slide311](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale311.jpg)
3Y E A R C A G R 2022-2025按地理位置划分的增长中国十几岁以上%欧洲青少年直接上升%U N I T E D S T A T S A P E E A C A N A D A 8+%至10%+9+%至11%+11+%至13%+12+%至14%+
![slide312](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale312.jpg)
2022 — 2025 GROWTH BY GEOGRAPHY U N I T E D S T A T E S L A A P 2022E67% 13% 12% 8% E M E A C A N A D A 2025E65% 14% 13% 8%
![slide313](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale313.jpg)
2022 — 2025 GROWTH BY CHANNEL 13% T O15% D T C E - C O M M E R C E 6% T O8% D T C B R I C K & M O R T A R 3 Y E A R C A G R T O11%9% W H O L E S A L E
![slide314](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale314.jpg)
2022 — 2025 GROWTH BY CHANNEL W h o l e s a l e D T C B & M 2022E55% 27% 18% D T C . c o m 2025E55% 25% 20%
![slide315](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale315.jpg)
营业利润率增长B Y 2 0 2 5 14%~
![slide316](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale316.jpg)
毛利率驱动因素逆风经济不确定性-通胀压力外币疲软库存和市场促销水平顺风品牌定价权有纪律的执行力
![slide317](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale317.jpg)
SG&A驱动因素逆风/投资通胀压力战略投资,包括需求创造顺风营收动能、燃料固定SG&A费用利用运营效率费用纪律
![slide318](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale318.jpg)
战略投资需求创造数字化供应链其他
![slide319](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale319.jpg)
战略投资需求创造消费率提高到>6.0%的销售额强调增长加速器充分利用漏斗-数字优先的思维方式与消费者建立更深层次的联系
![slide320](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale320.jpg)
战略投资数字化增强在线消费者体验利用数据和分析产生消费者洞察力放大忠诚度/会员让消费者参与数字营销
![slide321](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale321.jpg)
战略投资供应链通过服务和速度提升消费者体验使我们的供应链适应不断发展的业务模式,服务于全渠道业务提高库存效率激活产能增长
![slide322](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale322.jpg)
战略投资其他投资新的增长机会DTC门店扩张通过工具和技术增强我们的人才
![slide323](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale323.jpg)
资本配置优先事项将至少40%的自由现金流返还给股东投资于有机增长机会机会主义并购通过派息和股票回购推动长期盈利增长
![slide324](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale324.jpg)
资本分配优先顺序C U M U L A T I V E F R E C A S H F L O W 2 0 2 3-2 0 2 5>C U M U L A T I V F R E E C A S H F L O W T O S H A R E H O L D E R S 2 017-2 0 21自由现金流$12.41亿股票回购$2.65亿美元股息$6.57亿美元1BNET运营现金流$15.47亿美元有关详细信息,请参阅自由现金流调节幻灯片
![slide325](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale325.jpg)
年度股东总回报目标3 Y E A R C A G R净销售额增长营业利润率扩大股息/回购有机TSR总股东回报潜在估值倍数扩张+9%至11%+3%至4%+1%至2%+13%至17%+13%至17%
![slide326](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale326.jpg)
2025收益增长算法$4.5亿T O%N E T S A L E S O P E R A T I N G M A R G I N D I L U T E D E P S$4.7 B~14$7.35 T O$7.95+=
![slide329](https://www.sec.gov/Archives/edgar/data/1050797/000105079722000068/colmanalystday2022finale329.jpg)
如果没有不合理的努力,自由现金流量调节GAAP前瞻性期间的财务措施是不可用的。