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      Gucci buys land in Ethereum game The Sandbox to create metaverse experiences

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      CryptoRuby wrote a column · Feb 10, 2022 08:01
      Gucci, which made a name for itself in crypto as the first luxury brand to release an NFT, it is doubling down on its commitment to the metaverse.
      The designer clothing brand announced on Wednesday that it's bought an undisclosed amount of virtual land on the decentralized blockchain game The Sandbox. Gucci will create themed experiences on The Sandbox inspired by its "Gucci Vault" platform, which lists items like Gucci-themed NFTs and vintage bags.
      Gucci buys land in Ethereum game The Sandbox to create metaverse experiences
      This isn't the first time Gucci has licensed items for virtual wear. It previously partnered with two $Roblox (RBLX.US)$ developers to release an official clothing collection in December 2020. Gucci also created a virtual space on Roblox called the "Gucci Garden Experience." Notably, some of the Roblox items ended up being scalped and resold for thousands of dollars, with prices comparable to that of actual Gucci bags.
      Will you purchase Gucci virtual items on Sandbox? TrickDo you think the price of Gucci's virtual items on Sandbox will exceed the price on $Roblox (RBLX.US)$?Shocked Welcome to discuss in the comments section.Hey
      Source: Twitter Decrypt
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