Facebook Inc changed its name to Meta, which not only made the capital market meta-universe more and more popular, but also benefited the company itself: it not only became the "leader" of meta-universe, but also bottomed out and rebounded the company's stock price with the help of new concepts.

There are many reasons for Facebook Inc to change its name, but the main reason is that Facebook Inc has an irreparable relationship with scandals and negative externalities. Even before the recent scandal, Facebook Inc was the most untrusted technology company. It is easy to focus on the renaming itself and forget some of the negative news about the company.

But changing the name is not unhelpful to the change of the company, at least Facebook Inc recognizes that privacy issues put his main source of income at risk, and the company's advertising-driven model based on user data is subject to increasing scrutiny every year.

Historically, it is nothing new for a giant to change its name. For example, Apple Inc has changed its name many times. In general, mature companies change their names for the following reasons:

//Social pressure / /

Social attitudes change rapidly, and companies try their best to predict these changes in advance. If the name is not changed in time, the company's business will be affected.

Over time, companies with more obvious negative externalities have come under pressure, especially in the era of ESG investment. Total and Philip Morris. Behind the name change of In is social pressure. In the case of the former, a shift to Tota lEnergies means the company will shift from oil and gas to renewable energy.

In some cases, the reason for the company's name change is more subtle.GMAC (General Motors Co acceptance Company) didn't want to be associated with subprime loans and subsequent multibillion-dollar U.S. government bailouts, so it changed its name to Ally in 2010.

/ / "Press restart key" / /

As the company grows, brands may become unpopular because of scandals, declining quality, or countless other reasons. When this happens, a name change can be an association that frees the customer from some of the old, negative meanings of the brand.

It is not surprising that Internet and television providers have changed their names frequently in recent years for brands that rank last in customer satisfaction ratings.

//The company's main business has expanded / /

This is a very common situation, especially when a company is experiencing rapid expansion or success through new products. After a period of continuous growth and change, the company may find that the current name is too limited, or no longer accurately reflect the current situation of the company.

Both Apple Inc and Starbucks Corp digitally simplify the name of the company. Apple Inc removed "computer" from the company's name in 2007, and Starbucks Corp removed the word "coffee" from the company's name in 2011. In both cases, the company untied a particular business from the company's image, and both succeeded.

The most successful name change in recent years has also been Alphabet Inc-CL C's renaming to Alphabet, a sign that the company is expanding its business into web search and advertising surprises.

//Change of the name of the company during the start-up period / /

As the company grows, it usually changes its early names.

Now many familiar companies' original names are not what they are now. For example, Alphabet Inc-CL C used to be Backrub,Instagram. The former name was Bourbn, while the earliest name of Twitter was Twittr.

//Copyright issues / /

As mentioned above, many companies start out based on a speculative project, or a hot-blooded idea, and without careful consideration and review of the name, they are likely to encounter copyright problems.

In 1994, the Global Wildlife Fund (World Wildlife Fund) and World Wrestling Federation agreed after several meetings that World Wrestling Federation did not use the abbreviation WWF globally, except for phrases such as WWF champion. However, World Wrestling Federation later basically ignored the content of the agreement, and when registering for wwf.com, the contradiction between the two sides became white. In the end, World Wrestling Federation lost the lawsuit and had to change the name of the company to WWE (World Wrestling Entertainment).

/ / failed to change the name of the company and corrected the name of the company//

There are not a few companies that change their names because of their main business or in order to catch up with tuyere, but it is also a costly attempt.

Tribune Publishing once changed its name to Tronc, but it was changed back to its original name a few years later, because the new name was not accepted by a wide audience, which was regarded as a typical case of failed renaming.

Going back to Facebook Inc, the company showed its ambitions to enter meta-universe in 2014, when it bought Oculus, a VR helmet hardware company. A considerable proportion of Facebook Inc's employees have begun to work to turn the meta-universe concept into a reality, and the company will hire 10000 people in Europe to work in the meta-universe business over the next five years.

The success of Facebook Inc's renaming depends not only on the progress of the company's meta-universe business, but also on the public acceptance of Meta.