现在正是红星、黄帅苹果成熟采摘上市的时候，时令也不错，正值双节期间，但就是卖不上价，甚至卖不出去。在我们乡镇，红星苹果好的最多每公斤卖2元，一般的卖1.2元到1.6元左右。黄帅苹果最难卖，好的每公斤才卖1元左右。是什么原因造成苹果价低难卖的呢？首先是供大于求。苹果种植面积太大了，几乎村村种户户种，其实我们那儿夏天气候炎热，不适宜种植苹果。其次是品种老旧，还是过气的红星、黄帅，很多果园是二十多年前的老果园。再就是管理粗放，技术含量低，生产的果子品质低劣，毫无新、特、优可言，当然就难卖了。最后是销售模式老套，电商、带货直播销售基本没有。Original title: fruit production should put quality in the first place Source: Yanzhao Evening News
-Geng Xuebin
The autumn is getting stronger and the fruits are fragrant. This year, Rain Water has had a bumper harvest in all parts of our province. In this harvest season, many fruit growers in our area can't laugh. Pears and apples are cheap and difficult to sell, leaving fruit farmers helpless.
Now is Hongxing, Huang Shuai Apple Inc mature picking market time, the season is also good, just during the double festival period, but can not sell the price, or even sell. In our township, Red Star Apple Inc sells good ones for up to 2 yuan per kilogram and generally sells for about 1.20 yuan to 1.60 yuan. Huang Shuai Apple Inc is the most difficult to sell, selling good ones for only about 1 yuan per kilogram. What is the reason why Apple Inc's price is low and difficult to sell? First of all, supply exceeds demand. The planting area of Apple Inc is so large that it is almost planted in every village. in fact, the climate there is hot in summer, so it is not suitable to plant Apple Inc. The second is the old varieties, or out-of-date Hongxing and Huang Shuai, many orchards are old orchards from more than 20 years ago. In addition, the management is extensive, the technical content is low, and the quality of the fruit produced is poor, and there is nothing new, special or excellent to speak of, so of course it is difficult to sell. Finally, the sales model is old-fashioned, e-commerce, with goods live sales basically no.
We also have individual fruits that are easy to sell at high prices, which can be sold for more than 6 yuan per kilogram, so with the improvement of people's consumption level, fruit production should put quality in the first place and produce high-quality fruit in order to sell at a high price and increase income and efficiency.
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