Original title: financing? "Xintong Technology" completes tens of millions of yuan angel + round financing, whale capital and ZOOM investor investment

Venture state learned that "Xindong Technology HeartDub" has completed the angel + round of financing, the current round of financing by the whale capital and ZOOM investors.

Xindong Technology, founded in Seattle in 2014, focuses on the digital upgrading of the fashion industry and entered China in 2018. At the beginning of its establishment, Xindong Technology focused on collecting basic scientific data of various materials, and carried out computing simulation through HPC high-performance computing cluster, precipitating a huge amount of "digital assets". Its core product is Heartdub One full-link digital platform, which includes Pattern (pattern), Fabric (fabric) and other software. At present, there are more than 30 people in the domestic team of Xindong Technology, of which R & D personnel account for more than half. Its R & D team members are from international university researchers and front-line engineers of science and technology companies, and have precipitated profound R & D strength and technical barriers in operating systems, semiconductor chips and clinical medical solutions.

The profit model of Xindong Technology is based on SaaS subscription payment, and its main service object is 2B enterprises, with a unit price ranging from tens of thousands of yuan to hundreds of thousands of yuan. Through parsing, simulation, computing and storage capabilities, Xindong Technology combines technology with different application scenarios to provide personalized services and data services; its operating system is easy to use, and can realize fabric research and development, clothing production and display, so as to optimize the transaction structure, design, research and development and sales processes, and further reduce costs and increase efficiency.

Li Ruomo, CTO of Xindong Technology, said that the technical barrier lies in its physical engine (Heartdub Materials), which allows real materials to be restored with high precision and to solve the physical relationship between multiple objects in complex environments. At present, the data category coverage of Xindong Technology has reached more than 75%. Without repeated modeling, the automatic generation of the model and the matching of physical characteristics can be realized, and further cross-industry use can be supported.

At this stage, the business model of Xindong Technology is mainly aimed at B-end customers. The annual unit price of customers in the form of SaaS ranges from 10, 000 to 200000 RMB. The raw material factory uploads its products to the software, and the brand operates the matching of materials, patterns and styles online. Virtual models show the upper body effect of fabric patterns and styles, and then assist in purchasing decisions based on the results. Help the brand to digitalize the existing traditional clothing, and the design fee for a single set of clothing ranges from tens of thousands of yuan.

Compared with other fabric digital production methods, the advantage of Xindong technology is that users can create in real time without preparing any data in advance: the specified material or any kind of fabric structure can be freely matched and combined in the client. And without the need for board stitching or the use of other auxiliary equipment, by clicking and dragging, you can quickly realize the production and research and development of all kinds of complex clothing. Xindong technology's digital fabrics are generated by efficient and accurate real-time calculation, rather than manually stitched modeling and K-frame rendered video.

The sales channels of Xindong Technology can be divided into direct sales and channel agents. At present, Xindong Technology has opened overseas channels and established cooperation channels in Japan and the United States, and is communicating hundreds of millions of yuan of cooperation opportunities with many overseas brands.

In the cooperation with Wanshili, Xindong Technology made use of its own technological advantages to undertake the digital catwalk in the French PV show in the form of 3D digital catwalk, replacing the traditional catwalk show and enhancing the interactive experience of the exhibition.

Through the simulation effect in this year's annual edition of Vogue Me, Xindong Technology put on the digital costume of Dior for the national style virtual KOL- Ling (Ling) of the second culture, showing the exquisite craftsmanship of Dior and making Ling more lifelike.

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Xindong technology financing process: