Google Fights Fortnite Maker's Play Store Changes Amid Antitrust Battle: What's at Stake?
Google Fights Fortnite Maker's Play Store Changes Amid Antitrust Battle: What's at Stake?
Alphabet Inc's (NASDAQ:GOOG) (NASDAQ:GOOGL) Google has urged a U.S. judge to reject sweeping changes to its Play app store proposed by "Fortnite" maker Epic Games in their high-profile antitrust dispute.
Alphabet Inc（納斯達克股票代碼：GOOG）（納斯達克股票代碼：GOOG）的谷歌敦促美國法官駁回 “堡壘之夜” 製造商Epic Games在其備受矚目的反壟斷糾紛中提出的對其Play應用商店的全面變更。
In its recent San Francisco federal court filing, Google argued that Epic's proposal would hinder its competitiveness.
谷歌在最近的舊金山聯邦法院文件中辯稱，Epic的提議將阻礙其競爭力。
In 2023, a jury sided with Epic, deciding that Google unlawfully restricted competition through its control over Android app downloads and developer payments for in-app transactions, Reuters reports.
路透社報道，2023年，陪審團支持Epic，裁定谷歌通過控制安卓應用程序下載和開發者爲應用內交易付款，非法限制競爭。
Also Read: Third Point's AI Focus Pays Off As Investments in Alphabet and TSMC Propel Q1 Growth
另請閱讀： 隨着對Alphabet和台積電的投資推動了第一季度的增長，Third Point對人工智能的關注得到了回報
In response, Epic asked U.S. District Judge James Donato to facilitate app downloads from alternative sources and give developers more flexibility in pricing.
作爲回應，Epic要求美國地方法院法官詹姆斯·多納託爲從其他來源下載應用程序提供便利，併爲開發人員提供更大的定價靈活性。
Epic also wants to bring its Epic Games Store to Android without hindrance. The hearing on the proposed injunction is set for May 23. Google has countered that Epic's demands would harm consumer privacy and security.
Epic還希望不受阻礙地將其Epic遊戲商店引入安卓系統。關於擬議禁令的聽證會定於5月23日舉行。谷歌反駁說，Epic的要求將損害消費者的隱私和安全。
Additionally, Google contends that its recent settlement with states and consumers, which addresses alternative billing options, renders Epic's injunction unnecessary.
此外，谷歌辯稱，其最近與各州和消費者達成的協議涉及替代計費選項，因此沒有必要發佈Epic的禁令。
Google is also defending against another antitrust case in Washington, D.C., in which it is accused of monopolizing the mobile web search market.
谷歌還在爲華盛頓特區發生的另一起反壟斷案辯護，在該案中，谷歌被指控壟斷移動網絡搜索市場。
Meanwhile, analysts flagged Alphabet's ongoing growth in mobile search, YouTube, and programmatic advertising, noting that investments in areas like cloud, hardware, and AI are future growth drivers.
同時，分析師表示，Alphabet在移動搜索、YouTube和程序化廣告方面的持續增長，並指出對雲、硬件和人工智能等領域的投資是未來的增長動力。
They expect Google's AI capabilities to keep users engaged. Analysts backed Google's core business for its utility and durability in search and ad-supported online video. Analysts preferred CTV, with YouTube TV being the fourth largest cable network in the country.
他們希望谷歌的人工智能功能能夠保持用戶的參與度。分析師支持谷歌的核心業務在搜索和廣告支持的在線視頻方面的實用性和耐久性。分析師更喜歡CTV，YouTube TV是該國第四大有線電視網絡。
Analysts recommend that Alphabet trade at a premium to a media peer group, backed by its technology, margin, and cash flow moats.
分析師建議，Alphabet在其技術、利潤率和現金流護城河的支持下，以高於媒體同行集團的價格進行交易。
GOOG shares gained 59% in the last 12 months. Investors can gain exposure to the stock via Fidelity MSCI Communication Services Index ETF (NYSE:FCOM) and Vanguard Communication Services ETF (NYSE:VOX).
GOOG的股價在過去12個月中上漲了59％。投資者可以通過富達摩根士丹利資本國際公司通信服務指數ETF（紐約證券交易所代碼：FCOM）和Vanguard通信服務ETF（紐約證券交易所代碼：VOX）獲得股票敞口。
Price Action: GOOG shares are trading higher by 1.05% at $170.23 premarket at the last check on Friday.
價格走勢：在週五的最後一次支票中，GOOG股價上漲1.05％，至盤前170.23美元。
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
免責聲明： 該內容部分是在人工智能工具的幫助下製作的，並由Benzinga編輯審閱和發佈。
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照片來自 Shutterstock