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多想雲(新)：截至2024年12月31日止年度之年度業績公告

MANY IDEA CLOUD: ANNUAL RESULTS ANNOUNCEMENT FOR THE YEARENDED 31 DECEMBER 2024

HKEX ·  Mar 21 11:29

Summary by Moomoo AI

多想雲控股2024年度收入達17.91億元人民幣，同比增長50.2%，主要受益於數字營銷服務收入大幅增長，特別是抖音業務的貢獻。然而，公司錄得淨虧損1.86億元人民幣，相比2023年淨利潤3,306萬元人民幣出現顯著下滑，主要由於應收賬款減值損失準備增加至1.29億元及無形資產減值損失1.08億元所致。毛利率從9.9%下降至7.1%。公司數字營銷服務收入增長強勁，達14.40億元人民幣，較2023年的7.73億元大幅增長86.4%。內容營銷服務收入保持穩定在3.18億元人民幣。銷售及營銷開支大幅增加至5,311萬元人民幣，主要用於加大廣告宣傳投入。展望未來，公司將繼續聚焦新消費垂直新媒體，加強內容電商效果類服務，並通過直播運營、短視頻種草及達人分銷等綜合電商運營能力，幫助客戶降低獲客成本。同時，公司計劃拓展小紅書、騰訊等平台的一級代理商資質，提升品效合一解決方案服務，並加大AI科技賦能營銷的能力建設。
多想雲控股2024年度收入達17.91億元人民幣，同比增長50.2%，主要受益於數字營銷服務收入大幅增長，特別是抖音業務的貢獻。然而，公司錄得淨虧損1.86億元人民幣，相比2023年淨利潤3,306萬元人民幣出現顯著下滑，主要由於應收賬款減值損失準備增加至1.29億元及無形資產減值損失1.08億元所致。毛利率從9.9%下降至7.1%。公司數字營銷服務收入增長強勁，達14.40億元人民幣，較2023年的7.73億元大幅增長86.4%。內容營銷服務收入保持穩定在3.18億元人民幣。銷售及營銷開支大幅增加至5,311萬元人民幣，主要用於加大廣告宣傳投入。展望未來，公司將繼續聚焦新消費垂直新媒體，加強內容電商效果類服務，並通過直播運營、短視頻種草及達人分銷等綜合電商運營能力，幫助客戶降低獲客成本。同時，公司計劃拓展小紅書、騰訊等平台的一級代理商資質，提升品效合一解決方案服務，並加大AI科技賦能營銷的能力建設。
Duoxiang Cloud Holdings' revenue for the fiscal year 2024 reached 1.791 billion yuan, a year-on-year growth of 50.2%, mainly benefiting from a significant increase in Digital Marketing Services revenue, particularly from Douyin business contributions. However, the company recorded a net loss of 0.186 billion yuan, a significant decline compared to the net profit of 33.06 million yuan in 2023, primarily due to an increase in provisions for bad debts to 0.129 billion yuan and an impairment loss for intangible assets of 0.108 billion yuan. The gross margin decreased from 9.9% to 7.1%.The company’s Digital Marketing Services revenue grew strongly, reaching 1.44 billion yuan, a significant increase of 86.4% from 0.773 billion yuan in 2023. Revenue from content marketing services remained stable at 0.318 billion yuan. Sales and marketing expenses rose significantly...Show More
Duoxiang Cloud Holdings' revenue for the fiscal year 2024 reached 1.791 billion yuan, a year-on-year growth of 50.2%, mainly benefiting from a significant increase in Digital Marketing Services revenue, particularly from Douyin business contributions. However, the company recorded a net loss of 0.186 billion yuan, a significant decline compared to the net profit of 33.06 million yuan in 2023, primarily due to an increase in provisions for bad debts to 0.129 billion yuan and an impairment loss for intangible assets of 0.108 billion yuan. The gross margin decreased from 9.9% to 7.1%.The company’s Digital Marketing Services revenue grew strongly, reaching 1.44 billion yuan, a significant increase of 86.4% from 0.773 billion yuan in 2023. Revenue from content marketing services remained stable at 0.318 billion yuan. Sales and marketing expenses rose significantly to 53.11 million yuan, primarily used for increased advertising efforts.Looking ahead, the company will continue to focus on New Consumer verticals in New Media, strengthen content e-commerce effectiveness services, and help clients reduce customer acquisition costs through integrated e-commerce capabilities such as live operation, Short Video planting grass, and influencer distribution. At the same time, the company plans to expand its first-level agent qualifications on platforms like Xiaohongshu and Tencent to enhance the effectiveness of integrated solutions service and increase the capabilities of AI Technology-enabled marketing.

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