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截至2024年12月31日止年度之年度業績公告

ANNUAL RESULTS ANNOUNCEMENTFOR THE YEAR ENDED DECEMBER 31, 2024

HKEX ·  Mar 21 10:06

Summary by Moomoo AI

微盟集團2024年度總收入為人民幣13.39億元，同比下降39.9%。毛利同比下降59.8%至5.96億元，毛利率從66.6%下跌至44.5%。年內淨虧損17.44億元，同比擴大129.1%。收入下滑主要受廣告平台返點政策調整及業務結構優化影響，其中廣告返點一次性價格折讓約1.29億元，返點率降低影響約1.70億元。集團積極推進AI技術與核心業務融合，微盟WAI已接入包括DeepSeek、騰訊混元等10餘家大模型平台，並面向電商和零售等行業佈局15大AI Agent產品矩陣。AI生成文案及圖片採納率分別同比提升53.4%和13.4%。同時，集團率先推出「微盟×微信小店」五大解決方案，助力商家提...展開全部
微盟集團2024年度總收入為人民幣13.39億元，同比下降39.9%。毛利同比下降59.8%至5.96億元，毛利率從66.6%下跌至44.5%。年內淨虧損17.44億元，同比擴大129.1%。收入下滑主要受廣告平台返點政策調整及業務結構優化影響，其中廣告返點一次性價格折讓約1.29億元，返點率降低影響約1.70億元。集團積極推進AI技術與核心業務融合，微盟WAI已接入包括DeepSeek、騰訊混元等10餘家大模型平台，並面向電商和零售等行業佈局15大AI Agent產品矩陣。AI生成文案及圖片採納率分別同比提升53.4%和13.4%。同時，集團率先推出「微盟×微信小店」五大解決方案，助力商家提升基於微信小店生態的運營效率。在業務調整方面，集團聚焦智慧零售等大客戶業務，智慧零售收入約6.18億元，同比增長0.7%，內生增長5.2%。商家解決方案方面，助力商戶投放廣告的毛收入約180.15億元，同比增長24.5%。集團經營現金流由去年同期流出5.96億元改善至流出3.32億元，現金及銀行存款餘額約17.79億元，財務狀況保持穩健。
In 2024, WEIMOB INC's total revenue was 1.339 billion yuan, a year-on-year decrease of 39.9%. Gross margin decreased by 59.8% to 0.596 billion yuan, with the gross margin rate dropping from 66.6% to 44.5%. The net loss for the year was 1.744 billion yuan, expanding by 129.1% year-on-year. The decline in revenue was mainly affected by the adjustment of the advertising platform rebate policy and optimization of the Business structure, including a one-time price discount of approximately 0.129 billion yuan for advertising rebates and an impact of approximately 0.17 billion yuan from the decreased rebate rate.The group actively promotes the integration of AI technology with its core businesses, and WEIMOB WAI has connected with over 10 major model platforms including DeepSeek and Tencent's Hunyuan...Show More
In 2024, WEIMOB INC's total revenue was 1.339 billion yuan, a year-on-year decrease of 39.9%. Gross margin decreased by 59.8% to 0.596 billion yuan, with the gross margin rate dropping from 66.6% to 44.5%. The net loss for the year was 1.744 billion yuan, expanding by 129.1% year-on-year. The decline in revenue was mainly affected by the adjustment of the advertising platform rebate policy and optimization of the Business structure, including a one-time price discount of approximately 0.129 billion yuan for advertising rebates and an impact of approximately 0.17 billion yuan from the decreased rebate rate.The group actively promotes the integration of AI technology with its core businesses, and WEIMOB WAI has connected with over 10 major model platforms including DeepSeek and Tencent's Hunyuan, deploying a matrix of 15 major AI Agent products targeting e-commerce and retail Industries. The adoption rates of AI-generated copy and images increased by 53.4% and 13.4% year-on-year, respectively. At the same time, the group took the lead in launching five major solutions under "WEIMOB × WeChat Mini Program" to help merchants enhance operational efficiency based on the WeChat Mini Program ecosystem.In terms of Business adjustments, the group focused on large client businesses such as smart retail, with smart retail revenue of approximately 0.618 billion yuan, a year-on-year increase of 0.7%, and organic growth of 5.2%. In terms of merchant solutions, the gross revenue from helping merchants place advertisements was approximately 18.015 billion yuan, a year-on-year increase of 24.5%. The group's operating cash flow improved from an outflow of 0.596 billion yuan in the same period last year to an outflow of 0.332 billion yuan this year, with cash and bank deposits totaling approximately 1.779 billion yuan, maintaining a healthy financial status.

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