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藍月亮集團：盈利警告

BLUE MOON GROUP: Profit Warning

HKEX ·  Jan 10 08:30

Summary by Moomoo AI

藍月亮集團發佈盈利預警，預計2024財年錄得權益持有人應佔綜合虧損約7至7.5億港元，而2023財年則為盈利3.25億港元。2024財年收入預計約85億港元，同比增長16%，毛利率維持平穩在61%左右。截至2024年12月31日，集團現金及現金等價物約53億港元。集團2024財年銷售活動增加導致銷售及分銷開支上升，主要用於推廣新產品、拓展新電商渠道及品牌建設。其中，來自新電商渠道的銷售額較2023財年增長約2.1倍，在2024財年「雙11購物節」期間，集團於多個主流電商平台累計銷售額排名第一。集團已策略性調整電商平台的產品投放及銷售模式，以更有效觸達消費者。集團表示，除直接銷售予大客戶渠道外的所有銷售渠道均錄得增長。董事會認為，儘管出現預期虧損，但集團整體營運及財務狀況仍然穩健。集團通過至尊系列濃縮型洗衣液推動市場革新，開展洗滌科普活動，並相信其戰略性投資將深度改變消費者生活方式。
藍月亮集團發佈盈利預警，預計2024財年錄得權益持有人應佔綜合虧損約7至7.5億港元，而2023財年則為盈利3.25億港元。2024財年收入預計約85億港元，同比增長16%，毛利率維持平穩在61%左右。截至2024年12月31日，集團現金及現金等價物約53億港元。集團2024財年銷售活動增加導致銷售及分銷開支上升，主要用於推廣新產品、拓展新電商渠道及品牌建設。其中，來自新電商渠道的銷售額較2023財年增長約2.1倍，在2024財年「雙11購物節」期間，集團於多個主流電商平台累計銷售額排名第一。集團已策略性調整電商平台的產品投放及銷售模式，以更有效觸達消費者。集團表示，除直接銷售予大客戶渠道外的所有銷售渠道均錄得增長。董事會認為，儘管出現預期虧損，但集團整體營運及財務狀況仍然穩健。集團通過至尊系列濃縮型洗衣液推動市場革新，開展洗滌科普活動，並相信其戰略性投資將深度改變消費者生活方式。
BLUE MOON GROUP issued a profit warning, expecting to record a consolidated loss attributable to equity holders of around 0.75 to 1 billion HKD in the fiscal year 2024, compared to a profit of 0.325 billion HKD in the fiscal year 2023. Revenue for the fiscal year 2024 is expected to be approximately 8.5 billion HKD, with a year-on-year growth of 16%, and the gross margin is maintained steadily at around 61%. As of December 31, 2024, the group's cash and cash equivalents are approximately 5.3 billion HKD.The increase in sales activities for the fiscal year 2024 has led to a rise in sales and distribution expenses, primarily used for promoting new products, expanding new e-commerce channels, and brand building. Among them, the sales revenue from new e...Show More
BLUE MOON GROUP issued a profit warning, expecting to record a consolidated loss attributable to equity holders of around 0.75 to 1 billion HKD in the fiscal year 2024, compared to a profit of 0.325 billion HKD in the fiscal year 2023. Revenue for the fiscal year 2024 is expected to be approximately 8.5 billion HKD, with a year-on-year growth of 16%, and the gross margin is maintained steadily at around 61%. As of December 31, 2024, the group's cash and cash equivalents are approximately 5.3 billion HKD.The increase in sales activities for the fiscal year 2024 has led to a rise in sales and distribution expenses, primarily used for promoting new products, expanding new e-commerce channels, and brand building. Among them, the sales revenue from new e-commerce channels has grown by about 2.1 times compared to the fiscal year 2023, and during the November 11 Shopping Festival-Related period in fiscal year 2024, the group ranked first in cumulative sales across multiple mainstream e-commerce platforms. The group has strategically adjusted the product placement and sales model on e-commerce platforms to more effectively reach consumers.The group stated that all sales channels, except for direct sales to large customer channels, recorded growth. The Board of Directors believes that despite the expected losses, the overall operational and financial condition of the group remains robust. The group is driving market innovation through its Supreme series concentrated laundry detergent, carrying out washing science popularization activities, and believes that its strategic investments will profoundly change consumer lifestyles.

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